The Top 5 MLM Home Business Recruiting Methods
High Integrity Training for MLM Home Business
Here are the top 5 MLM recruiting methods and their corresponding expected results:
Method 1: This method entails new MLM leaders working in their warm markets. Brand-new network marketers can contact their “refrigerator lists” consisting of relatives, family and friends, a very warm market. These calls are typically made soon after the new network marketing person is recruited. The up- line mentor will give the new network marketer some training on approaches then allow him or her to make a few calls. Then they will do more approaches training based on the results of those calls. Then a few more calls will be made. This process will be repeated over and over until they have made 10 to 12 calls. On average 7 out of 10 people you call will enroll and become new customers or marketers. Your expected approximate enrollments-to-contacts for this method is 70%.
Method 2: Somewhat seasoned network marketers working in their warm market. Many network marketers continued to build their MLM home business with their warm market. Your warm market refers to people that you have some type of relationship with. These people are in your general sphere of influence. So you can reconnect and reestablish relationships with acquaintances, friends and neighbors and you can tailor your approach as you expose these people to your MLM opportunity. With this method, on average, one in every three people you call will enroll and become either a distributor or a product customer. So the percentage of enrollments two contacts for this method is 33%.
Method 3: Seasoned MLM home business owners working in their referral market. Some seasoned MLM distributors use relationships that they have already established to ask for referrals. Ideally the person who is referring the prospect will introduce the enroller. So in reality this is a pre-qualified lead! This is someone who is introduced to the MLM home business owner by an acquaintance or a friend or relative. You must realize that a very small percentage of all MLM home business owners ever ask for referrals. This is a big mistake. On average, one in every two people contacted as referrals will enroll or become a customer. So the percentage of enrollments two contacts for this group is 50%.
Method 4: Seasoned network marketers building with targeted marketing. Some seasoned MLM home business owners use targeted marketing to meet and introduce new customers to their opportunity. When I say target marketing this might include setting up an advertising website, and placing advertisements and is focused on a specific market. Some MLM distributors find this type of business building fits in best with their lifestyle. This really fits best with people that want to stay in their home and not go out in the field very much. On average one in eight people contacted this way will enroll or become customers. So the percentage of enrollments to contacts using this method is 12.5%.
Method 5: Very experienced MLM home business distributors who build solely through cold markets. Some seasoned distributors build their businesses by cold calling names in a phonebook or by picking up business cards and by purchasing home based business opportunity leads. Many times there is a greater investment with this type of business building. Leads can cost as much as five dollars per lead. But some business builders nonetheless find this to be the best method for building their business. On average, one in every 20 people contacted this way will enroll and become a customer. The percentage of enrollments to contacts for this group is 5%.
With the above information in mind you have the knowledge to make a decision about which type or types of prospecting you want to do. This allows you to set expectations for your results so that you’re not disappointed from having wrong or skewed expectations.
If there is any one thing that I would like to stress from this information is that I recommend you ask everyone you show your business plan to for referrals. This is the most common mistake and biggest mistake that almost everyone in this industry is making. If you get good at getting referrals and utilizing those referrals properly and asking those new referrals for more referrals you’ll never run out of leads. This is how some of the largest MLM home business dynasties have been built.
In the coming months, go to your team, to your customers and even to the people on your contact list that have already said no and asked them if they know anyone else who might benefit from your company’s exceptional products or services. You can use these referrals to significantly accelerate the growth and development of your home-based MLM business.