Today we’re going to talk about how to generate leads for your home on business.

The first thing we are going to look at is the top of the MLM lead generation funnel. At the top of the funnel just imagine your target audience out there or your target market. What I mean by that is who do you want to bring into your business? Who do you want to attract into your business to become new business partners with you?

Think about that for a minute… Who is your perfect group member? Is that someone I just like you? Maybe you’re a teacher and you are doing network marketing on a part-time basis and you’re looking for other teachers. So you could put together advertising that specifically speaks to teachers.

You’ve got your target market on top of the funnel. What you do is have them click on a link somewhere on the Internet. That link will take them to your landing page or sometimes called a squeeze page. On this landing page there a short description of what you’re offering.

A lot of times it’s good to offer some sort of free product or information product that’s going to help them either decide what business to start or it may be something about network marketing that will attract their attention and gain their interest. This Induces them to fill out the form and click the “submit” button.

Once they’ve clicked the “submit” button in your lead capture form that’s on your landing page the information that they’ve input into the form gets deposited into what is called an autoresponder database. You can buy an autoresponder service at numerous places. I use Aweber.com but there’s other ones that are out there that are equally as good.

What this autoresponder allows you to do is deposit all these names in your database. Once you have these names in the database you can start to write e-mail messages and send e-mails to these folks. E-mail messages that talk to them about specific topics to do with network marketing.

Once you send out e-mail messages to your database you’ll start to build relationships with these people. They will get to know you. They will get to like you. They will get to trust you. That’s what you want.

As these relationships get successfully built and people get to know you like you and trust you this will result in buyers for many products or services that you recommend to them and new group members for your multilevel marketing downline.

This is the process that all of the MLM experts, all of the MLM “gurus” , all of the leaders in the network marketing industry utilize. This is actually a simple process that anybody can do, anybody can learn and you should start doing it right now, right today.

What this process does is it gives you leverage. This process develops a Network Marketing business asset. An ever-increasing business asset that will become more valuable over time.

Can you imagine attracting three or five new prospects per day to begin with? How about after you’ve been doing this for a few weeks or months? You can start to get 10 or 15 or 20 new prospects a day!

After a period of months with consistent effort you can have hundreds of people in your database to communicate with. After a year or so you can have thousands of people in your database. That would mean each time you send out an e-mail thousands of people would read it and out of those thousands of people some people will respond in some manner. This is true leverage in network marketing.

Your goal should be to build the biggest targeted list that you can. It can be said that the person with the biggest targeted list is the most successful in this business. It’s not any more complicated than that. If you build a big list you can build a large downline.

Well that’s all I’ve got for today about MLM lead generation, so contact me with any questions.

Also, sign up right now for my free MLM training couse. Enter your name and email address in the form at the top right hand side right away. You will be amazed at what you learn very quickly with my training.

If after studying my Duplication Gone Wildtraining, and you want to talk to me about the possibilities of becoming a new group member in my primary business, then click on the tab at the top of this page to work directly with me.